How to Use Social Media to Promote Your Business
Using social media to promote your business can be a great way to increase your brand awareness. If you’re just getting started with social media, there are a few things you should consider before jumping in.
Create a social media strategy
Developing a social media strategy can help you achieve your business’s goals. A well-planned strategy can create a powerful marketing funnel, drive brand awareness and engagement, and help you shape your online presence. While social media is constantly changing, there are some basic steps that you can follow to develop a strategy that will work for your business.
First, determine your goals. These goals could include increased brand awareness, generating more leads, or learning more about your audience. Once you know your goals, you can create the right type of content and content calendar.
Second, establish a cross-functional team. This team should include sales, marketing, and customer service representatives. These representatives can help you develop a social media strategy that works for your business. You can also use tools like SocialBee and Smartsheet to help you build your strategy. These tools will allow you to monitor your audience’s growth and engagement, track post reach and activity, and create reports to track all of your social media accounts.
Create a social media calendar
Having a social media calendar for your business will help you make the most of the various platforms that are available. This helps you plan and schedule posts in advance so that you’ll have time to fact check and edit content.
Using a calendar can also help you visualize your content. It will also give you an idea of how to create posts that are relevant to your audience. This helps you build a recognizable brand voice and a more effective content strategy. It’s also a good idea to include other teams such as graphic designers, copywriters, and videographers to help you make the most of your social media campaigns.
An ideal social media calendar will also allow you to reschedule content as needed. This allows you to experiment with different strategies and see which ones work the best. It can also help you determine the best time of day to post. This will ensure that your audience sees your posts and engages with them.
Create a shoppable tag
Creating a shoppable tag on social media to promote your business is a great way to expand your reach and generate more sales. Unlike traditional ads, shopping tags help customers purchase items right from your posts.
If you want to create a shoppable tag on social media, you first need to connect your account to Facebook. Then, you’ll need to add products to your Facebook product catalog. You can also use Lightspeed eCom, an online store that automatically updates your Instagram content.
You can tag your products on Instagram Stories, Feed posts, Reels and IGTV. Instagram users can shop from these posts by tapping on the shopping bag icon in the profile. Shoppable posts also appear in a dedicated shopping tab in your account.
For more engagement, you can also ask your customers to tag products in their reviews. This will make it easier for you to find the reviews you need. The more products you tag, the more likely it is for a new customer to discover your brand.
Humanize your business
Whether you are a new business or an established one, humanizing your business on social media can help you engage with your audience and increase your credibility. The benefits of humanizing a brand include being more relatable, creating a positive relationship with your audience, and cultivating brand values. Using common language can also help you connect with your customers.
While it is tempting to focus on promoting your brand through automated responses, robotic responses can hurt conversion rates and affect your reach. You want to make sure that you have time to respond to comments on social media. If your audience has a question or needs help, you want to be there to assist them. It also gives you a chance to show your appreciation. This keeps your customers happy and loyal. The longer you do this, the more likely they are to become brand evangelists.
If you want to make a lasting impact on your audience, you should also make sure that you are posting content on a regular basis. This is important because people like making connections and are more likely to invest in companies that make them feel connected.